Experience the convenience and flexibility of Clairol Nice n Easy Semi Permanent Medium Ash Brown 77 Hair Dye. With no visible roots and no long term commitment, you'll feel confident and fresh with each use. Its natural looking colour gradually washes away through 24 washes, leaving no visible root line and saving you time and hassle. And with its impressive 15 minute application time, you can easily fit it into your busy schedule. Plus, its formula blends away grey, giving you a youthful and vibrant look without the use of harsh ammonia. Try it now and see the difference for yourself!