Live Urban Metallics Amethyst Chrome U69 Hair Colour

Purple is the ultimate symbol of power and freedom—so why not claim your permanent crown? LIVE Urban Metallics Amethyst Chrome U69 transforms dark blonde or brown hair into the stunning amethyst shade you’ve been dreaming of. This vegan formula also features a coconut oil-based shine enhancer that resists bleach damage, leaving your hair vibrant and glossy while staying true to your values.